Google Business Profile built for emergency searches
Services, categories, service areas, photos, and weekly posts set up around the furnace, AC, and no-heat searches people type when something breaks.
HVAC Local SEO
HVAC SEO in Michigan for Heating and Cooling Companies
You should not be paying for the same lead three of your competitors also bought. I build one HVAC company per 20-mile territory a Google presence that brings calls straight to your phone, not through a lead broker.
Why HVAC Owners Call Me
- ✗Paying per lead on shared platforms and racing two competitors to the phone
- ✗Trucks sitting idle in the shoulder season between heating and cooling calls
- ✗Showing up on page three when someone searches furnace repair near me
- ✗A Google Business Profile that has not been touched since it was created
- ✗A website that loads slowly and never asks the visitor to call
What I Do for HVAC Companies
Website that answers the phone
A fast site with clear call buttons, service pages, and the service area pages Google needs to trust you locally. Free build if you need one.
Local citation engine
Consistent name, address, and phone across 20 high-authority directories so Google stops second-guessing your location.
Reviews and reputation
A simple system that keeps new reviews coming in, plus replies written for you so the profile looks active year round.
HVAC SEO in Michigan: What It Means for Your Company
HVAC SEO in Michigan is about showing up when someone searches "furnace repair near me" at 6 a.m. in January, or "AC not cooling" on the first hot day in July. Most of those searchers call one of the first companies they see on Google Maps. If your company is not there, the call goes to someone else or to a paid lead service.
My work focuses on the parts of HVAC SEO that bring phone calls. I set up and optimize your Google Business Profile. I build or improve a website with a page for each service and each town you cover. I make sure your name, address and phone number match across the directories that matter. I also help you ask for and answer reviews.
Michigan has two busy seasons and two slow ones. Your profile and website need to be ready before the first cold snap and before the first heat wave, not after. I work with HVAC companies in Ann Arbor, Ypsilanti, Saline, Canton and Westland, and I take one HVAC client per 20-mile territory so I am never working against another client.
Want to know where your company stands today? Book a free Google Business Profile audit and I will show you what is holding your listing back.
Real Local Results in Washtenaw County
Fantastic Scissor Barbershop in Ann Arbor went from a new shop to 900+ booked appointments in its first year with a booking-ready website and local brand. La Casa Latina Grocery Store and Mira International Market in Ypsilanti climbed the Google Maps rankings in under six months. Your HVAC company gets the same hands-on system.
One Clear Offer
Free Website + Plans From $500/Month
Plans start at $500 a month plus a one-time $350 setup fee. Your website is handled inside the monthly price, with no extra charge for a new build. See the 90-Day Results Guarantee above for what happens if you are not seeing measurable improvement, and the commitment terms below for what happens if you leave later once the work is paying off.
One offer, priced to your market: $350 setup, then from $500/month. Final monthly price depends on your trade and how competitive your area is. You get a fixed quote on the audit call, no surprises.
Already have a website?
Already have a fast, solid website? Great. We will audit and optimize your existing site to align with our local SEO strategy. Need a complete rebuild? We build and launch a brand-new website at no extra cost.
Protected by our 90-Day Results Guarantee: see how it works below.
Local Dominance Plan
Starting at
$500/month
12-month commitment • $350 setup • Free website included
Free exit or 60 free days if we miss the guarantee in the first 90 days. $2,000 early termination fee after day 90.
$350 setup
One-time $350 setup, then from $500/month
- Website handled either way: audit and optimize yours, or a new build at no extra cost
- Google Business Profile optimization
- Ongoing local SEO for your service area
- Social media management 4 posts/week on Facebook & Instagram
- Review reply management
- Basic video editing for social and GBP
- Citation building in 20 high-authority directories
- Biweekly performance reports
- Direct access to me, no account managers
- One client per 20-mile radius, your direct competitors stay locked out
The 12-month commitment and early termination: In the first 90 days, if there is no measurable improvement (an increase in calls, website clicks, or direction requests in your Google Business Profile performance report, compared to the 90 days before we started), you choose either a new strategy for the next 60 days at $0 or cancellation with no fee. The 60 free days count toward the 12-month plan, so you pay for 10 months in your first year. After day 90, cancelling before month 12 carries a $2,000 early termination fee unless the cancellation is covered by the free exit option. After 12 months, the plan becomes month-to-month. That fee covers the heavy upfront onboarding setup, the local citation engine build across 20 directories, and holding your exclusive 20-mile territory, which blocks your direct competitors from working with me. It applies whether or not a new website build was needed, because the upfront work happens either way.
Includes my 90-day results guarantee. Limited to one client per 20-mile territory.
90-Day Results Guarantee
See Results in 90 Days or Get 60 Days Free
Here are the full terms, in plain English:
- First 90 days: if there is no measurable improvement (an increase in calls, website clicks, or direction requests in your Google Business Profile performance report, compared to the 90 days before we started), you choose one of two options: I work on a new strategy for the next 60 days at $0, with no monthly fee for those 60 days, or you cancel with no fee.
- If you choose 60 days at $0: those 60 days count toward the 12-month plan, so you pay for 10 months in your first year.
- After day 90: cancelling before month 12 carries a $2,000 early termination fee unless the cancellation is covered by the free exit option above.
- After month 12: your plan becomes month-to-month.
Improved Google Maps Rankings
Better position on Google Maps for your service area searches.
Increased Local Visibility
More profile views, clicks, and customer actions on your GBP.
More Calls From Google
Qualified local leads coming straight from your Google Business Profile.
If you don't see measurable improvement (an increase in calls, website clicks, or direction requests in your Google Business Profile performance report, compared to the 90 days before we started) within your first 90 days, you choose either a new strategy for the next 60 days at $0, with those 60 days counting toward the 12-month plan, or cancellation with no fee.
Performance is tracked and reported biweekly. You'll see exactly what's improving.
Simple 4-Step Process
From free audit to ranking higher on Google Maps in 90 days.
1
Book Your Free GBP Audit
A one-hour deep dive into your Google Business Profile, competitor analysis, keyword gaps, citation issues, and website structure. You walk away with a custom local SEO roadmap at no cost.
2
Territory Check
I verify no competitor in your 20-mile radius is already working with me. If your Michigan territory is open, we lock it in and protect it.
3
Free Website + Full Setup
We build your new website for free, optimize your Google Business Profile, set up citation building, social posting, and review reply management. You run jobs, I run the marketing.
4
Rankings, Calls & Growth
First new calls typically arrive once your profile and website are live. Maps rankings continue climbing and compounding through day 90 and beyond as citations and content build authority.
Common Questions
Straight answers about how I work, results, and guarantees.
Ready to Dominate Your Local Market?
Territories are open across Ann Arbor, Ypsilanti, Saline, Canton, and Westland. One home service company per trade per 20-mile radius. Accepting a limited number of new clients.
Start with a free GBP audit. If you sign on, the audit is included with your first month.
One-hour deep dive. Custom roadmap. Credits toward month one if you sign on.
90-Day Guarantee
One Client Per Territory
90-Day Results Guarantee